STOP ASKING
FOR LOGOS

NEW ARRIVAL

DEBUT RELEASE by ALEX SANTIAGo

STOP ASKING FOR LOGOS: The Little Square Guide to Help Small Business Ideas Become Big Global Brands and STOP ASKING FOR LOGOS: The Workbook were designed to help people full of ideas focus and gain the clarity to turn their ideas into brands worth building.

We hope this book demystifies strategy once and for all by introducing a fresh and human way to think about business, strategy and marketing communications and conversations.

It's time to stop throwing old ideas to new problems and consider new ways to connect with people beyond interruptions and distractions. It's time to humanize business again and learn from our past, so we can move forward.

  • “His love and knowledge of all things advertising are tangible and infectious. his insights during our mentorship sessions have been invaluable.”

    — Tonia S., copywriter

  • “I can’t believe this book didn’t exist. i wish i had this before starting my career in brand design.”

    — Jenna M., art director

  • "The unique combination of short, but thought provoking questions and insights, accompanied with a workbook for white-space creativity, is the perfect starter packet for any small business owner or soon-to-be small business owner trying to flesh out that lightbulb idea."

    – Crystal C., chief marketing officer

About Alex

Alex Santiago is an award-winning creative strategist, director, coach, copywriter, speaker and author focused on branding and integrated marketing. He’s the founder and owner of Social Mosaic Communications, a responsive branding boutique and consultancy in Central Florida.